Juma Inniss is a recording artist/songwriter/producer from Boston, using his music to expose the myths in pop culture and raise social awareness. He is also the director of the The Message and a principal at the Inniss Entertainment Group [IEG], a boutique marketing and creative media company. Through IEG he produces and promotes his own releases and addresses the marketing challenges of clients in entertainment, technology, and philanthropy.
He has written and produced two full-length albums: Fall of the Giants and Blast Music, which features a guest appearance from Grammy award winning singer, John Legend. His music has been featured on multiple major music channels including VH1 Soul, VH1.com, MTVHive.com, and JCTV [Trinity Broadcasting Network]. With a sound that blends current hip-hop sensibilities with positive messages, he has toured throughout the US and Canada for over 7 years, gracing more than 150 stages. His performances are embraced at venues running the gamut, from festivals to nightclubs, to college and high school campuses, and houses of worship.
Juma has worked extensively in his local community, helping at-risk youth develop social consciousness and media literacy skills through music. As co-facilitator of a music therapy group, he helped youth in transition voice the complexity of their plight through song, teaching songwriting and production as a means of positive expression. He has served Boston’s juvenile delinquent population for 6 years through his local faith community, offering parochial study and counseling sessions at lock-up facilities throughout Boston.
Juma holds a B.S. in Marketing Communication from Emerson College and an A.S. in Television Broadcasting from the New England Institute of Art. He is a member of the National Association for Media Literacy Education and has lectured for high school and college students on various topics, from media literacy to the use of art for social change.